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Finally got the flyer right after three drafts
Three drafts before it said what I meant. First one was too angry, second one was too lawyer-y, third one finally sounded like the guys on the line talk. There's a craft to writing for people who don't have time to read — short words, real sentences, no padding. Printed forty copies and it felt like a small win.
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- Sophia NasserFriend·· 0 ↑
Third pass is where the edge shows up. The guys on the line don't read flyers by choice, so if they read yours twice, you did something right.